Doing Business Online

Happy New Year or Fighting Same Old Challenges

by Michael Boyle | January 19, 2016 | Doing Business Online | 0 Comments

Many ecommerce businesses with operations delivering physical goods are now coming to the end of the “Returns Period” where customers have sent or brought back goods purchased online or returned gifts given for Christmas. The returns process is vital in order to...

Strategic Sales Tips now Q4 is upon us!

by Michael Boyle | October 16, 2015 | Doing Business Online | 0 Comments

For many online retailers and businesses, Q4 is the most important trading period of the year and can often make or break the annual financial results. Q So what’s your plan to maximise the coming frenzied buying season? You probably have purchased new stock in...

Online Business Profitability… its a Numbers Game

by Michael Boyle | September 10, 2015 | Doing Business Online | 0 Comments

Online business profitability can be elusive due to the many factors, some of which are beyond your control and conspire against you. Fortunately many of the onsite factors and offsite advertising can be changed or redesigned to deliver improvement in online business...

Find the Keys to Traffic and Success Online?

Searching for something you want or need? How do you like to do that… and when was the last time...

Prevent Low Profitability by Understanding Needs

Competing in an online marketplace, with frequently changing prices often contributes to lower...

Is your online business failure guaranteed?

April 2015 Google made a significant change to its search ranking results by altering their...

Short of business? Refocus and set new targets today!

Most online businesses are unaware of the potential traffic available to them by targeting additional business related keywords. Frequently the business owner(s) have not carried out online business competitor analysis and are unaware of the differing methods...

“Brand Name”… Only Top 10 Search Result?

Many online businesses are ranked in the top ten of major search engine results for a search phrase which includes their “brand name” only. Building a brand name is very desirable as it adds value to the business in the long term. Success in business online depends...

Why Do 90% of Small Online Businesses Fail?

There is always more than one reason behind the failure of a small online business. With 15 years’ experience setting up or improving online businesses here are some points to consider if you are about to start an online business, or have started but are not...